Become an admired weight loss author today without writing a single word (no A.I.)

Your name & cover design on two extremely high-quality & thoroughly researched weight loss books.

Written by an Applied Psychologist 🧠 Former fat kid ✅ Author 📘

Erik Hans Holwerda

Become respected expert

Earn Passive Income

Attract high-end clients

You probably already have the knowledge and expertise, you just don’t have the time to put it on paper.

Do you struggle as a weight loss coach, dietician or personal trainer with:

👎 Not standing out in this extremely overcrowded and competitive market?

👎 Only getting paid for your time (which limits your earnings big time)?

👎 Charging low prices for your outstanding services?

👎 Not having enough time to create engaging and top-quality content?

How would your life look like if all these problems would be erased?

Just imagine how it would be to: 

👑 Instantly be seen as an EXPERT by clients, the general public, colleagues and the media

💵 Attract high-end clients because services become much more valuable and people will be excited to pay the higher prices you offer

⏳Having a passive income and not having to trade all of your valuable time for money

👪 Having much more free time to do the things you want and live your life instead of researching & creating content

Applied Psychologist, former-fat kid & retired weight loss coach.

I know how frustrating it can be to market yourself in the oversaturated and extremely competitive weight loss field.

Not to mention how much time and effort it costs time and time again to deliver expert-level-quality information to your followers and clients (click here if you want to find out why I stopped my coaching) 

I also know how painful it is for your clients and customers to be overweight and the immense struggle it can be to lose weight. How do I know that? I lived it… check out the pictures and my story.

My name is Erik Hans and my weight loss story started when I weighed 239 lbs at the tender age of sixteen…

What the professionals say:

What my ex coaching clients say:

I ONLY want happy customers

You can read both books below so you can decide if you want your cover design and name on them.

Not one... but TWO books with your name on it

A Quick & Easy read

“The Blueprint” has 151 small pages and can be read within 90 minutes. It gives the client a quick and easy blueprint of how to lose weight with a flexible dieting approach.

Scientific research shows that flexible dieting is superior to rigid diets. One study found that individuals who engage in rigid dieting strategies reported symptoms of an eating disorder, mood disturbances, and excessive concern with body size/shape.

In contrast…

flexible dieting strategies were not highly associated with BMI, eating disorder symptoms, mood disturbances, or concerns with body size [1].

Another study showed that a more rigid attitude towards dieting resulted in worse weight loss maintenance and well-being. It also increased psychological distress [2].

However, a more flexible attitude toward weight loss resulted in the opposite.

And another study linked flexible dieting to the absence of overeating, lower body mass and lower levels of depression and anxiety [3].

One study also found that increasing flexibility could lead to better weight loss results for overweight and obese older women [4].

Furthermore, there is conclusive evidence that restricting certain foods from your diet can have the adverse effects of causing cravings for the foods you have cut out [5-8].

Also, in one study cutting out bread resulted in three times as many dropouts [9].

Studies also found that one of the reasons why dieters can’t maintain their new weight is because they stop following the ‘rules’ [10].

You’ve probably heard of the saying; “Rules are meant to be broken.” Well, this certainly seems to apply to dieting and weight loss.

Restriction can cause intensified feelings of value, desire and can spark curiosity [11-25]. Simply said, we want what we can’t have. It’s human nature.

So rigidity can cause an ironic rebound-effect which is caused by forbidding certain foods, higher calorie days or slip-ups of any kind. Flexibility is associated with more commitment to a goal and is one of the traits of successful long-term weight loss [26].

However, one study showed that both the rigid diet group and the flexible diet group had similar weight loss results [27]. This reminds us of the fact that everything doesn’t always apply to everyone. Yes, a more flexible approach seems to have clear advantages for most people but doesn’t have to mean it’s the right choice for you.

And remember, a little rigidity is needed. Otherwise, you give in to every craving, which isn’t really a winning strategy. The most important thing is that you should be able to choose the best approach for you. Which rules and restrictions work best for you and which don’t.

A method that gives you the right amount of freedom and control that you need to lose weight. Where you can construct a diet/lifestyle that caters to your personality, preferences, strengths, weaknesses, goals and needs.

The research seems to agree with this. In one study, researchers found that adherence to the Mediterranean diet was highest among those whose standard diet was most similar in composition to the Mediterranean diet [28].

Another study found adherence to one of four diets was better when the participants were eating a diet that reflected the macro composition of their normal diet [29].

Just to be clear, if a diet consists out of high-processed crap this advice doesn’t apply of course.


1. Stewart, Tiffany & Williamson, Donald & White, Marney. (2002). Rigid vs. flexible dieting: Association with eating disorder symptoms in nonobese women. Appetite. 38. 39-44.
2. Sairanen E, Lappalainen R, Lapveteläinen A, Tolvanen A, Karhunen L. Flexibility in weight management. Eat Behav. 2014 Apr;15(2):218-24. doi: 10.1016/j.eatbeh.2014.01.008. Epub 2014 Feb 3. PMID: 24854807.
3. C.F. SMITH, D.A. WILLIAMSON, G.A. BRAY, D.H. RYAN, (1999). Flexible vs. Rigid Dieting Strategies: Relationship with Adverse Behavioral Outcomes, Appetite, Volume 32, Issue 3,
1999, Pages 295-305, ISSN 0195-6663.
4. Berg, A. C., Johnson, K. B., Straight, C. R., Reed, R. A., O’Connor, P. J., Evans, E. M., & Johnson,
M. A. (2018). Flexible Eating Behavior Predicts Greater Weight Loss Following a Diet and Exercise Intervention in Older Women. Journal of nutrition in gerontology and geriatrics,
37(1), 14–29.
5. Polivy, J., Coleman, J., & Herman, C. P. (2005). The effect of deprivation on food cravings and eating behavior in restrained and unrestrained eaters. The International journal of eating disorders, 38(4), 301–309.
6. Stirling, L. J., & Yeomans, M. R. (2004). Effect of exposure to a forbidden food on eating in restrained and unrestrained women. The International journal of eating disorders, 35(1), 59–68.
7. Macht, M., & Mueller, J. (2007). Interactive effects of emotional and restrained eating on responses to chocolate and affect. The Journal of nervous and mental disease, 195(12), 1024–1026.
8. Erskine, J. A., & Georgiou, G. J. (2010). Effects of thought suppression on eating behaviour in restrained and non-restrained eaters. Appetite, 54(3), 499–503.
9. Loria-Kohen, V., Gómez-Candela, C., Fernández-Fernández, C., Pérez-Torres, A., García-Puig,
J., & Bermejo, L. M. (2012). Evaluation of the usefulness of a low-calorie diet with or without bread in the treatment of overweight/obesity. Clinical nutrition (Edinburgh, Scotland), 31(4), 455–461.
10. Nordmann AJ, Nordmann A, Briel M, et al. Effects of low-carbohydrate vs low-fat diets on weight loss and cardiovascular risk factors: a meta-analysis of randomized controlled trials. Arch Intern Med. 2006;166(3):285–293. doi:10.1001/archinte.166.3.285.
11. Brehm, J. W. A Theory of Psychological Reactance. New York: Academic Press, 1966
12. Brehm, S. S. “Psychological Reactance and the Attractiveness of Unattainable Objects: Sex
Differences in Children’s Responses to an Elimination of Freedom.” Sex Roles 7 (1981): 937– 49.
13. Brehm, SS and J. W. Brehm. Psychological Reactance. New York: Academic Press, 1981.
14. Brehm, S. S., and M. Weintraub. “Physical Barriers and Psychological Reactance: Two-yearolds’ Responses to Threats to Freedom.” Journal of Personality and Social Psychology 35 (1977): 830–36
15. Driscoll, R., K. E. Davies, and M. E. Lipetz. “Parental Interference and Romantic Love: The Romeo and Juliet Effect.” Journal of Personality and Social Psychology 24 (1972): 1–1
16. Ashmore, R. D., V. Ramchandra, and R. A. Jones. “Censorship as an Attitude Change Induction.” Paper presented at Eastern Psychological Association meetings, New York, April 1971.
17. Wicklund, R. A., and J. C. Brehm. Cited in Wicklund, R. A., Freedom and Reactance. Potomac, Md.: Lawrence Erlbaum Associates, 1974.
18. Worchel, S. “Beyond a Commodity Theory Analysis of Censorship: When Abundance and Personalism Enhance Scarcity Effects.” Basic and Applied Social Psychology 13 (1992): 79–90.
19. Worchel, S. and S. E. Arnold. “The Effects of Censorship and the Attractiveness of the Censoron Attitude Change.” Journal of Experimental Social Psychology 9 (1973): 365–77.
20. Worchel, S. and M. Baker. “The Effect of Censorship on Attitude Change: The Influence of Censor and Communicator Characteristics.” Journal of Applied Social Psychology 5 (1975): 222–39.
21. Worchel, S., J. Lee, and A. Adewole. “Effects of Supply and Demand on Ratings of Object Value.” Journal of Personality and Social Psychology 32 (1975): 906–14.
22. Zellinger, D. A. et al. “A Commodity Theory Analysis of the Effects of Age Restrictions on Pornographic Materials.” Institute for Research in the Behavioral, Economic and
Management Sciences, Purdue University, Paper No. 440, 1974
23. Broeder, D. “The University of Chicago Jury Project.” Nebraska Law Review 38 (1959): 760– 74.
24. Madey, S. F., Simo, M., Dillworth, D., Kemper, D., Toczynski, A., & Perella, A. (1996). They do
get more attractive at closing time, but only when you are not in a relationship. Basic and Applied Social Psychology, 18(4), 387–393.
25. Williams, K. B., Radefeld, P. S., Binning, J. F., & Sudak, J. (1993). When job candidates are “hard-” versus “easy-to-get”: Effects of candidate availability on employment decisions.
Journal of Applied Social Psychology, 23(3), 169–198
26. Teixeira P, Carraca EV, Marques MM, et al. Successful behavior change in obesity interventions in adults: a systematic review of self-regulation mediators. BMC Medicine. 16 April 2015. doi: 10.1186/s12916-015-0323-6
27. Conlin, L.A., Aguilar, D.T., Rogers, G.E., Campbell, B.I. Flexible versus rigid dieting in resistance-trained individuals seeking to optimize their physiques: A randomized control trial.
Journal of the International Society of Sports Nutrition. 2021. 18:52.
28. Beunza, J. J., Toledo, E., Hu, F. B., Bes-Rastrollo, M., Serrano-Martínez, M., Sánchez-Villegas, A., Martínez, J. A., & Martínez-González, M. A. (2010). Adherence to the Mediterranean diet, long-term weight change, and incident overweight or obesity: the Seguimiento Universidad
de Navarra (SUN) cohort. The American journal of clinical nutrition, 92(6), 1484–1493.
29. Sacks, F. M., Bray, G. A., Carey, V. J., Smith, S. R., Ryan, D. H., Anton, S. D., McManus, K., Champagne, C. M., Bishop, L. M., Laranjo, N., Leboff, M. S., Rood, J. C., de Jonge, L.,
Greenway, F. L., Loria, C. M., Obarzanek, E., & Williamson, D. A. (2009). Comparison of weight-loss diets with different compositions of fat, protein, and carbohydrates. The New
England journal of medicine, 360(9), 859–873.

Nothing screams more 'expert' than a physical 500+ page book with 1267 scientific references.

“The Scientific Research and Reference Guide” is a 521-page monster that fully explains all the scientific research behind The Blueprint. It’s also loaded with extra tips, tricks and strategies to make the weight loss journey even easier. 

Nobody will ever doubt your expertise and knowledge of weight loss and the psychology behind it after they see or read this book21

Ebook Co-author

Best choice for individuals who want the least amount of effort and enhance believability in producing a highly science-based book if you're not known for an interest in scientific research
$ 597
  • Your name goes first, mine second
  • You earn 100% profit of your sales
  • We'll create the covers YOU want
  • You CAN edit the text of The Blueprint (not the order)
  • You CAN use the testimonials of my ex coaching clients for promoting the book (because I'm your co-author)
  • You CAN'T edit The Scientific Research & Reference Guide

Ebook Author

Best choice for inidividuals who want to be in full control of the content and spend some more effort to make it completely their own work (unrecognizable from my original work) with use of suggested tools
$ 797
  • Only YOUR name goes on the cover
  • You earn 100% profit of your sales
  • We'll create the covers YOU want
  • Edit text, change order, make one book or make multiple books out of the text provided. All your choice!
  • You CAN edit and use book text for your blog and social media channels
  • You CAN'T use the images in the book because the copyrights are on my name
  • You CAN'T use the testimonials of my ex coaching for promoting the book (because I'm NOT your co-author)

If you’d like to turn your Ebook into a hardcopy version, please contact me with the contactform at the end of this page and we’ll schedule a FREE video call.



So if you're okay with:

❌ Getting frustrated about how you can stand out from the herd in the extremely competitive and overcrowded weight loss niche instead of instantly getting the industry leader status that you deserve…

❌ Competing and attracting customers with your low service fees instead of attracting a flood of customers with your expertise and charging them what your life-changing advice is really worth…

❌ Trading your valuable time for money instead of having a passive income and selling products on automatic with 100% profit

❌ Spending hours and hours creating original and expert-level content instead of instantly having year’s worth of engaging and elite quality e-content and posting it in minutes on your social media and blog without it feeling like a chore…

Then not taking action is the way to go.

A SHOCKING offer that makes becoming a weight loss author easily affordable for EVERYONE +

FREE: 7 'Dirty' Little Secrets for Massive Weight loss + 36 Science-based Social Media Posts

An amazing fully customizable mini e-book to sell for profit, use as a lead magnet, give as a bonus for current clients or make articles out of it for your blog. You also get 36 Science-based Social Media Posts. You can easily and quickly edit everything in Canva like colors, text, images so you can make these posts your own in minutes.


Frequently Asked Questions

Why sell rights and not sell the book myself?

During my study of Applied Psychology, I always did the work that others hated to do, desk research. And I loved it! I learned that I like to work in the background. Let others stand in the spotlight, it’s not my thing. After finishing my book people asked me to coach them.

I slowly discovered that both coaching and the marketing that was involved weren’t my thing. Don’t get me wrong, I’m very suited to coach people and I gained a lot of useful experience, but it doesn’t get my juice pumping like researching and writing.

And although I like the psychology and theory behind marketing, I despise practicing it and being in the foreground, posting on social media or a blog. Which isn’t very beneficial if you want to succeed in the coaching business.

I just assumed I had to be a coach because… well… that’s what you do after writing a badass book and dieters are asking to be their coach. But after a while, my motivation level plummeted. I asked myself what was wrong with me…

The people whom I coached said that my method was the easiest way to lose weight they had ever experienced. The people who read my book were stunned by the eye-opening information. It felt like I had gold in my hands but couldn’t do anything with it.

After a lot of self-reflection, it occurred to me that I didn’t have to be a coach. I can just be a writer. I can sell or share the rights to my book or make other weight loss professionals my co-author. I don’t care about getting credits for my writing. That’s not what I’m about. That’s not important to me. What is important to me are the following:

  • Focus mostly on what I enjoy the most and do best… researching and writing.
  • Reach as many struggling dieters as I can and make their weight loss journey as fast, easy and sustainable as humanly possible

This collaboration can give us both what we want. I achieve the aforementioned goals and you will instantly be seen as an expert by clients, the general public, colleagues and media. People will be excited to pay the higher prices you offer because your services seems much more valuable now.

Why should I buy from you and not write my own book?

Well, to be honest, it would be amazing if you would write your own book. And although it’s extremely frustrating at times,  it can also be very fulfilling .

❌ TIME: Writing a book is a significant commitment. It requires months of sitting behind a laptop, researching, writing, re-writing, editing, and finally getting a quality manuscript.

❌ SKILLS: Also, not everyone is equipped to write a stellar book. Everybody has different skills and as coincidence would have it, writing and researching are mine (at least on the subjects of weight loss, muscle building and psychology).

❌ COSTS: Reedsy calculated that it costs authors between $500 and $4,800 to publish a book, depending on the quality.

For a non-fiction work of 80,000 words like this (not counting the 1301 references), copy editing and proofreading already cost around $2,048. Then you still need a book cover and interior design. Which on average costs $730 and $650 when you do it separately and $1,039 when done together.

Hiring a beginning ghostwriter can cost you anywhere between $2,000 and $9,000 per book. If it’s a more experienced ghostwriter, it’ll be around the $30,000 to $60,000 per book. With bestseller ghostwriters, you’re looking at six-figure fees. 

In short… most people don’t have the time, skills or money to write their own book. It’s much easier and profitable to team up with a collaborator like me to get the in-demand book you need to instantly skyrocket your career more than you have ever imagined.

Can’t I just outsource the writing to AI??

Sure, you could. But the results will mostly be… well… lackluster.

Cognitive psychologist, psycholinguist, popular science author, and public intellectual, Steven Pinker said the following: “For 25 years I’ve begun my introductory psychology course by showing how our best artificial intelligence still can’t duplicate ordinary common sense. This year I was terrified that that part of the lecture would be obsolete. … But I needn’t have worried.”

He also mentioned that, at least so far, a lot of ChatGPT output is easy to unmask because it mashes up quotations and references that don’t exist.

Can’t connect the dots: Many experts seem to agree on this. Wordable CEO and Founder & CEO of Codeless, Brad Smith says that AI can only take a mediocre pass at factual, information-based content. But even then it struggles to actually understand anything it’s saying. It is merely taking what’s already out there on certain topics and then playing a Robocop version of the word game Mad Libs,” he explains.

He also makes the point that AI can’t connect the dots because knowledge of a few topics are completely isolated from each other.

No emotion, no connection: Annie Brown, founder of Lips, said the following: “And AI can’t do emotion, such as style, jargon, inside jokes, meta-references, anecdotes, and storytelling. “All the things that get someone to stop dead in their tracks, take notice of what they’re reading, and actually want to continue reading the full thing.

At the end of the day, people are still emotional human beings, hardwired via their centuries-old lizard brains to use feelings to convince themself of logical decisions, and not vice-versa.”

Fact-checking & Outdated information: Another problem is that AI doesn’t check facts and can include outdated information. Plus, AI is notorious for making stuff up. And although AI tools can write grammatically correct sentences, don’t expect well-organized, articulate drafts.

Most pieces will contain confusing, incoherent paragraphs. AI only synthesizes data and follows basic grammar rules; it can’t string together different pieces of information in the most logical manner.


So is AI the way to go? If you’re happy with mediocre work and have a lot of time to correct AI’s mistakes, it might be something to consider.

For truly breathtaking work so that everyone will see you as the go-to-expert on weight loss? Not so much.

Is this legal and ethical??

It’s a little-known fact that more than half of books on Amazon and in bookstores were written by ghostwriters. Professional writers often create the book, then a famous person puts their name on it as the author. It’s called white labeling and it is used with many products you use and know.

It’s called white labeling and it’s very popular in every industry.

To Learn More, Get In Touch.

Please fill in your name, email, and let me know what I can do for you.

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