Become an admired weight loss author in 72 hours for FREE without writing a single word (no AI)

Two done-for-you, personalized, science-based weight loss books with your own cover design, name and face on it.

Written by an Applied Psychologist 🧠 Former fat kid ✅ Former fitness coach 💪

Erik Hans Holwerda

No Financial Risk

You don't pay anything. Everything is pure profit

No time or writing skills required

I'll rewrite and personalize to make sure it has your unique touch to it

Passive Income

Your OWN product... no promo code from a company

You already have the knowledge and expertise, you just don’t have the time to put it on paper.

Do you struggle as a fitness influencer with:

❌ Trading your valuable time for money

❌ Being dependent on other companies because you don’t have your own product

❌ Not having an entry-level product that all of your followers can afford and to get them in your sales funnel

❌ Not having the correct product that screams authority, trust and credibility (no, it’s not an app)

❌ Having the knowledge and experience but lacking the time and/or writing skills to publish a book to build a lasting legacy

❌ Excluding a big audience – people who prefer reading over watching, who are not tech-savvy (if you have an app) and who aren’t willing to invest in your higher-priced products/services (yet).

How would your life look like if all these problems would be erased?

Just imagine how it would be to: 

⏳Have a passive income and spend more time on family, friends & hobbies

✅ Instantly owning a personalized product that makes you independent of other companies

💵 Earn money from a product that literally everybody can afford and get them in your sales funnel

👑 Have a lasting legacy and leaving a profound impact on your readers and fitness & health community like only a book can.

🚀 Solidify or even increase your authority, trust and credibility (a 521-page book with 1267 scientific references tends to have that effect, unlike overused apps).

💎 Experience the longstanding prestige associated with being an author and fulfilling a common aspiration among experts and thought leaders.

💰 Earn even more money by increasing your audience by adding a different form of content

Applied Psychologist, former-fat kid & retired weight loss coach.

Why sell or share the rights of my books?

My name is Erik Hans. My weight loss and author story started when I weighed 239 lbs at the tender age of sixteen…

What the professionals say:

What my ex coaching clients say:

We're in this together

You can read both books below so you can evaluate the ‘templates’ that I use. I can personalize and add information anyway you want (as long it’s supported by research… I’m not going deceive our audience).

 You have to give your approval before getting the hardcopy versions delivered to your doorstep and the digital files finalized.

We’re in this together and your success is my success. So I will never stop to provide your followers with high-quality and up-to-date researched information.

Not one... but TWO books with your name on it

You can get the books personalized. I can add/remove information for you (as long it’s supported by research… I’m not going to deceive our audience)

A Quick & Easy read

“The Blueprint” has 151 small pages and can be read within 90 minutes. Ideal for people who aren’t a fan of reading. It gives the client a quick and easy blueprint of how to lose weight with a flexible dieting approach.

Scientific research shows that flexible dieting is superior to rigid diets. One study found that individuals who engage in rigid dieting strategies reported symptoms of an eating disorder, mood disturbances, and excessive concern with body size/shape.

In contrast…

flexible dieting strategies were not highly associated with BMI, eating disorder symptoms, mood disturbances, or concerns with body size [1].

Another study showed that a more rigid attitude towards dieting resulted in worse weight loss maintenance and well-being. It also increased psychological distress [2].

However, a more flexible attitude toward weight loss resulted in the opposite.

And another study linked flexible dieting to the absence of overeating, lower body mass and lower levels of depression and anxiety [3].

One study also found that increasing flexibility could lead to better weight loss results for overweight and obese older women [4].

Furthermore, there is conclusive evidence that restricting certain foods from your diet can have the adverse effects of causing cravings for the foods you have cut out [5-8].

Also, in one study cutting out bread resulted in three times as many dropouts [9].

Studies also found that one of the reasons why dieters can’t maintain their new weight is because they stop following the ‘rules’ [10].

You’ve probably heard of the saying; “Rules are meant to be broken.” Well, this certainly seems to apply to dieting and weight loss.

Restriction can cause intensified feelings of value, desire and can spark curiosity [11-25]. Simply said, we want what we can’t have. It’s human nature.

So rigidity can cause an ironic rebound-effect which is caused by forbidding certain foods, higher calorie days or slip-ups of any kind. Flexibility is associated with more commitment to a goal and is one of the traits of successful long-term weight loss [26].

However, one study showed that both the rigid diet group and the flexible diet group had similar weight loss results [27]. This reminds us of the fact that everything doesn’t always apply to everyone. Yes, a more flexible approach seems to have clear advantages for most people but doesn’t have to mean it’s the right choice for you.

And remember, a little rigidity is needed. Otherwise, you give in to every craving, which isn’t really a winning strategy. The most important thing is that you should be able to choose the best approach for you. Which rules and restrictions work best for you and which don’t.

A method that gives you the right amount of freedom and control that you need to lose weight. Where you can construct a diet/lifestyle that caters to your personality, preferences, strengths, weaknesses, goals and needs.

The research seems to agree with this. In one study, researchers found that adherence to the Mediterranean diet was highest among those whose standard diet was most similar in composition to the Mediterranean diet [28].

Another study found adherence to one of four diets was better when the participants were eating a diet that reflected the macro composition of their normal diet [29].

Just to be clear, if a diet consists out of high-processed crap this advice doesn’t apply of course.


1. Stewart, Tiffany & Williamson, Donald & White, Marney. (2002). Rigid vs. flexible dieting: Association with eating disorder symptoms in nonobese women. Appetite. 38. 39-44.
2. Sairanen E, Lappalainen R, Lapveteläinen A, Tolvanen A, Karhunen L. Flexibility in weight management. Eat Behav. 2014 Apr;15(2):218-24. doi: 10.1016/j.eatbeh.2014.01.008. Epub 2014 Feb 3. PMID: 24854807.
3. C.F. SMITH, D.A. WILLIAMSON, G.A. BRAY, D.H. RYAN, (1999). Flexible vs. Rigid Dieting Strategies: Relationship with Adverse Behavioral Outcomes, Appetite, Volume 32, Issue 3,
1999, Pages 295-305, ISSN 0195-6663.
4. Berg, A. C., Johnson, K. B., Straight, C. R., Reed, R. A., O’Connor, P. J., Evans, E. M., & Johnson,
M. A. (2018). Flexible Eating Behavior Predicts Greater Weight Loss Following a Diet and Exercise Intervention in Older Women. Journal of nutrition in gerontology and geriatrics,
37(1), 14–29.
5. Polivy, J., Coleman, J., & Herman, C. P. (2005). The effect of deprivation on food cravings and eating behavior in restrained and unrestrained eaters. The International journal of eating disorders, 38(4), 301–309.
6. Stirling, L. J., & Yeomans, M. R. (2004). Effect of exposure to a forbidden food on eating in restrained and unrestrained women. The International journal of eating disorders, 35(1), 59–68.
7. Macht, M., & Mueller, J. (2007). Interactive effects of emotional and restrained eating on responses to chocolate and affect. The Journal of nervous and mental disease, 195(12), 1024–1026.
8. Erskine, J. A., & Georgiou, G. J. (2010). Effects of thought suppression on eating behaviour in restrained and non-restrained eaters. Appetite, 54(3), 499–503.
9. Loria-Kohen, V., Gómez-Candela, C., Fernández-Fernández, C., Pérez-Torres, A., García-Puig,
J., & Bermejo, L. M. (2012). Evaluation of the usefulness of a low-calorie diet with or without bread in the treatment of overweight/obesity. Clinical nutrition (Edinburgh, Scotland), 31(4), 455–461.
10. Nordmann AJ, Nordmann A, Briel M, et al. Effects of low-carbohydrate vs low-fat diets on weight loss and cardiovascular risk factors: a meta-analysis of randomized controlled trials. Arch Intern Med. 2006;166(3):285–293. doi:10.1001/archinte.166.3.285.
11. Brehm, J. W. A Theory of Psychological Reactance. New York: Academic Press, 1966
12. Brehm, S. S. “Psychological Reactance and the Attractiveness of Unattainable Objects: Sex
Differences in Children’s Responses to an Elimination of Freedom.” Sex Roles 7 (1981): 937– 49.
13. Brehm, SS and J. W. Brehm. Psychological Reactance. New York: Academic Press, 1981.
14. Brehm, S. S., and M. Weintraub. “Physical Barriers and Psychological Reactance: Two-yearolds’ Responses to Threats to Freedom.” Journal of Personality and Social Psychology 35 (1977): 830–36
15. Driscoll, R., K. E. Davies, and M. E. Lipetz. “Parental Interference and Romantic Love: The Romeo and Juliet Effect.” Journal of Personality and Social Psychology 24 (1972): 1–1
16. Ashmore, R. D., V. Ramchandra, and R. A. Jones. “Censorship as an Attitude Change Induction.” Paper presented at Eastern Psychological Association meetings, New York, April 1971.
17. Wicklund, R. A., and J. C. Brehm. Cited in Wicklund, R. A., Freedom and Reactance. Potomac, Md.: Lawrence Erlbaum Associates, 1974.
18. Worchel, S. “Beyond a Commodity Theory Analysis of Censorship: When Abundance and Personalism Enhance Scarcity Effects.” Basic and Applied Social Psychology 13 (1992): 79–90.
19. Worchel, S. and S. E. Arnold. “The Effects of Censorship and the Attractiveness of the Censoron Attitude Change.” Journal of Experimental Social Psychology 9 (1973): 365–77.
20. Worchel, S. and M. Baker. “The Effect of Censorship on Attitude Change: The Influence of Censor and Communicator Characteristics.” Journal of Applied Social Psychology 5 (1975): 222–39.
21. Worchel, S., J. Lee, and A. Adewole. “Effects of Supply and Demand on Ratings of Object Value.” Journal of Personality and Social Psychology 32 (1975): 906–14.
22. Zellinger, D. A. et al. “A Commodity Theory Analysis of the Effects of Age Restrictions on Pornographic Materials.” Institute for Research in the Behavioral, Economic and
Management Sciences, Purdue University, Paper No. 440, 1974
23. Broeder, D. “The University of Chicago Jury Project.” Nebraska Law Review 38 (1959): 760– 74.
24. Madey, S. F., Simo, M., Dillworth, D., Kemper, D., Toczynski, A., & Perella, A. (1996). They do
get more attractive at closing time, but only when you are not in a relationship. Basic and Applied Social Psychology, 18(4), 387–393.
25. Williams, K. B., Radefeld, P. S., Binning, J. F., & Sudak, J. (1993). When job candidates are “hard-” versus “easy-to-get”: Effects of candidate availability on employment decisions.
Journal of Applied Social Psychology, 23(3), 169–198
26. Teixeira P, Carraca EV, Marques MM, et al. Successful behavior change in obesity interventions in adults: a systematic review of self-regulation mediators. BMC Medicine. 16 April 2015. doi: 10.1186/s12916-015-0323-6
27. Conlin, L.A., Aguilar, D.T., Rogers, G.E., Campbell, B.I. Flexible versus rigid dieting in resistance-trained individuals seeking to optimize their physiques: A randomized control trial.
Journal of the International Society of Sports Nutrition. 2021. 18:52.
28. Beunza, J. J., Toledo, E., Hu, F. B., Bes-Rastrollo, M., Serrano-Martínez, M., Sánchez-Villegas, A., Martínez, J. A., & Martínez-González, M. A. (2010). Adherence to the Mediterranean diet, long-term weight change, and incident overweight or obesity: the Seguimiento Universidad
de Navarra (SUN) cohort. The American journal of clinical nutrition, 92(6), 1484–1493.
29. Sacks, F. M., Bray, G. A., Carey, V. J., Smith, S. R., Ryan, D. H., Anton, S. D., McManus, K., Champagne, C. M., Bishop, L. M., Laranjo, N., Leboff, M. S., Rood, J. C., de Jonge, L.,
Greenway, F. L., Loria, C. M., Obarzanek, E., & Williamson, D. A. (2009). Comparison of weight-loss diets with different compositions of fat, protein, and carbohydrates. The New
England journal of medicine, 360(9), 859–873.

Nothing screams more 'expert' than a physical 500+ page book with 1267 scientific references.

“The Scientific Research and Reference Guide” is a 521-page monster that fully explains all the scientific research behind The Blueprint. It’s also loaded with extra tips, tricks and strategies to make the weight loss journey even easier. 

Nobody will ever doubt your expertise and knowledge of weight loss and the psychology behind it after they see or read this book (and trust me, seeing is more than enough for most people to already think that you’re an expert).

Two new books coming soon

The Ultimate Step-by-Step Blueprint For Gaining Strength And Muscle Mass While Slashing Your Gym Time By 70%.

This book will show you how to grow muscle with scientific research and how to maximize it by customizing it to your individual needs, hormones and genetics.

You’ll be shown a unique process of how to figure out what works best for YOU and what stimulates the most muscle growth in YOU.

Now, training is extremely important but it’s only a piece of the puzzle. Sleep, stress, genetics, nutrition & daily life – all essential variables we’ll factor into the equation to maximize muscle gains. 

The Childhood Obesity Prevention & Treatment Quick Guide

Your child has a significantly increased risk of depression, anxiety, sleep disorders, low self-esteem, body image disturbance, being bullied (24/7 with social media), and suicidal thoughts when they are growing overweight 1-48.

Not to mention the serious physical health consequences like premature death, type 2 diabetes, high-blood pressure, high-cholesterol, cardiovascular disease, asthma, premature musculoskeletal disorders and even some cancers 49-68.

The weird thing is that scientific research shows that children who dieted, were three times more likely to be overweight and 18 times more likely to develop an eating disorder than those who didn’t diet69, 70. Many studies found similar patterns 71-76.

So dieting is a horrible idea. So what’s left? This little but insanely scientifically based book!


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  71. Neville H. Golden, Marcie Schneider, Christine Wood. Preventing Obesity and Eating Disorders in Adolescents. COMMITTEE ON NUTRITION, COMMITTEE ON ADOLESCENCE, SECTION ON OBESITY. Pediatrics Sep 2016, 138 (3) e20161649; DOI: 10.1542/peds.2016-1649
  72. Field, A. E., Austin, S. B., Taylor, C. B., Malspeis, S., Rosner, B., Rockett, H. R., Gillman, M. W., & Colditz, G. A. (2003). Relation between dieting and weight change among preadolescents and adolescents. Pediatrics, 112(4), 900–906.
  73. Neumark-Sztainer DR, Wall MM, Haines JI, Story MT, Sherwood NE, van den Berg PA. Shared risk and protective factors for overweight and disordered eating in adolescents. Am J Prev Med. 2007;33(5):359–369
  74. Neumark-Sztainer, D., Wall, M., Haines, J., Story, M., & Eisenberg, M. E. (2007). Why does dieting predict weight gain in adolescents? Findings from project EAT-II: a 5-year longitudinal study. Journal of the American Dietetic Association, 107(3), 448–455.
  75. Neumark-Sztainer, D., Wall, M., Guo, J., Story, M., Haines, J., & Eisenberg, M. (2006). Obesity, disordered eating, and eating disorders in a longitudinal study of adolescents: how do dieters fare 5 years later?. Journal of the American Dietetic Association, 106(4), 559–568.
  76. Stice, E., Presnell, K., Shaw, H., & Rohde, P. (2005). Psychological and behavioral risk factors for obesity onset in adolescent girls: a prospective study. Journal of consulting and clinical psychology, 73(2), 195–202.

A complete marketing system & sales funnel for FREE

Monthly Social Media Posts

Diversify and increase your following and customer base every single day with monthly done-for-you, science-based Social Media posts.

Get the most recent findings from the fields of of weight loss, muscle building and health.

It’s not a replacement for your posts but an addition. However, it might give you the chance to ease up a bit and spend more time on your family, friends and hobbies.

Free lead magnet

Get a FREE & personalized lead magnet that will give your followers a teaser of what incredible information they will receive when they buy the books.

This will get them even easier in your sales funnel and increase the potential that they will buy one of your more expensive products or services down the line.

Ebook Co-author

Caution: This is for selling Ebooks only. I prefer Ebooks because they can be updated with new scientifc findings.
However, if you also like to offer printed versions, we'll need to discuss our options.
50% of profit if you have >50K Followers on SM (if you don't have that many followers yet, contact me and we'll try to work something out).
  • You earn 50% profit of 2 books (which is the same as if you had one book all for yourself and earned 100% profit)
  • Your name goes first, mine second
  • We'll create the covers YOU want
  • Get 2 printed books, 1 of each for showcasing (more are possible in agreement)
  • Get multipe ebook format files (EPUB, PDF, MOBI, etc)
  • I'll personalize and rewrite the text of The Blueprint how you want
  • You CAN use the testimonials of my ex coaching clients for promoting the book (because I'm your co-author)
  • I'll personalize The Scientific Research & Reference Guide but not edit or cherry pick the scientific findings in it

Warning: I’ll keep my rights to use my books and written text as templates for helping other clients publish their own book.



So if you're okay with:

❌ Getting frustrated from being dependent on other companies instead of owning your own product and being in control

❌ Feeling guilty of not being able to help your ‘less financially fortunate’ followers instead of giving all of your followers the chance to get a piece of your legacy

❌ Trading your valuable time for money instead of having a passive income and selling products on automatic

❌ Excluding a huge audience that would benefit from your knowledge and expertise instead of helping thrice as many people

Then not taking action is the way to go.

Frequently Asked Questions

Why 'give away' the rights and not sell the book myself?

During my study of Applied Psychology, I always did the work that others hated to do, desk research. And I loved it! I learned that I like to work in the background. Let others stand in the spotlight, it’s not my thing. After finishing my book people asked me to coach them (my first draft, written many years ago).

I slowly discovered that both coaching and the marketing that was involved weren’t my thing. Don’t get me wrong, I’m very suited to coach people and I gained a lot of useful experience, but it doesn’t get my juice pumping like researching and writing (and staying up-to-date with the newest findings).

And although I like the psychology and theory behind marketing, I’m not a big fan working on the foreground. Which isn’t very beneficial if you want to succeed in the coaching business.

I just assumed I had to be a coach because… well… that’s what you do after writing a badass book and dieters are asking to be their coach. But after a while, my motivation level plummeted. I asked myself what was wrong with me…

The people whom I coached said that my method was the easiest way to lose weight they had ever experienced. The people who read my book were stunned by the eye-opening information. It felt like I had gold in my hands but couldn’t do anything with it.

After a lot of self-reflection, it occurred to me that I didn’t have to be a coach. I can just be a writer. I can sell or share the rights to my book or make other weight loss professionals my co-author. I don’t care about getting credits for my writing. That’s not what I’m about. That’s not important to me. What is important to me are the following:

  • Focus mostly on what I enjoy the most and do best… researching and writing.
  • Reach as many struggling dieters as I can and make their weight loss journey as fast, easy and sustainable as humanly possible

We both sacrificed blood, sweat & tears. Doing years of hard and consistent work. This collaboration can give us both what we want. I achieve the aforementioned goals and you will have your own product with your name, face and cover design on it.

Why can't I write my own book?

Well, to be honest, it would be amazing if you would write your own book. And although it’s extremely frustrating at times, it can also be very fulfilling. However, there are a few obstacles:

❌ TIME: Writing a book is a significant commitment. It requires months of sitting behind a laptop, researching, writing, re-writing, editing, and finally getting a quality manuscript.

❌ SKILLS: Also, not everyone is equipped to write a stellar book. Everybody has different skills and as coincidence would have it, writing and researching are mine (at least on the subjects of weight loss, muscle building and psychology).

❌ COSTS: Reedsy calculated that it costs authors between $500 and $4,800 to publish a book, depending on the quality.

For a non-fiction work of 80,000 words like this (not counting the 1301 references), copy editing and proofreading already cost around $2,048. Then you still need a book cover and interior design. Which on average costs $730 and $650 when you do it separately and $1,039 when done together.

Hiring a beginning ghostwriter can cost you anywhere between $2,000 and $9,000 per book. If it’s a more experienced ghostwriter, it’ll be around the $30,000 to $60,000 per book. With bestseller ghostwriters, you’re looking at six-figure fees. 

In short… most people don’t have the time, skills or money to write their own book. It’s much easier and profitable to team up with a collaborator like me to get the in-demand book you need to instantly skyrocket your career more than you have ever imagined.

Can’t I just outsource the writing to AI??

Sure, you could. But the results will mostly be… well… lackluster.

Cognitive psychologist, psycholinguist, popular science author, and public intellectual, Steven Pinker said the following: “For 25 years I’ve begun my introductory psychology course by showing how our best artificial intelligence still can’t duplicate ordinary common sense. This year I was terrified that that part of the lecture would be obsolete. … But I needn’t have worried.”

He also mentioned that, at least so far, a lot of ChatGPT output is easy to unmask because it mashes up quotations and references that don’t exist.

Can’t connect the dots: Many experts seem to agree on this. Wordable CEO and Founder & CEO of Codeless, Brad Smith says that AI can only take a mediocre pass at factual, information-based content. But even then it struggles to actually understand anything it’s saying. It is merely taking what’s already out there on certain topics and then playing a Robocop version of the word game Mad Libs,” he explains.

He also makes the point that AI can’t connect the dots because knowledge of a few topics are completely isolated from each other.

No emotion, no connection: Annie Brown, founder of Lips, said the following: “And AI can’t do emotion, such as style, jargon, inside jokes, meta-references, anecdotes, and storytelling. “All the things that get someone to stop dead in their tracks, take notice of what they’re reading, and actually want to continue reading the full thing.

At the end of the day, people are still emotional human beings, hardwired via their centuries-old lizard brains to use feelings to convince themself of logical decisions, and not vice-versa.”

Fact-checking & Outdated information: Another problem is that AI doesn’t check facts and can include outdated information. Plus, AI is notorious for making stuff up. And although AI tools can write grammatically correct sentences, don’t expect well-organized, articulate drafts.

Most pieces will contain confusing, incoherent paragraphs. AI only synthesizes data and follows basic grammar rules; it can’t string together different pieces of information in the most logical manner.


So is AI the way to go? If you’re happy with mediocre work and have a lot of time to correct AI’s mistakes, it might be something to consider.

For truly breathtaking work so that everyone will see you as the go-to-expert on weight loss? Not so much.

Is this legal and ethical??

It’s a little-known fact that more than half of books on Amazon and in bookstores were written by ghostwriters. Professional writers often create the book, then a famous person puts their name on it as the author.

It’s called white labeling and it is used with many products you use and know.

However, the difference here is that we will have an ongoing collaboration and that I’m going to support you to get more followers and sell more books.

You say you don't care about credit, but why do you want to be co-author then?

Because although I loved a lot of things about the experience, this 6-year journey was dispersed with blood, sweat and tears. A lot of setbacks along the way. So I’m very proud of my own hard work and dedication and still like to be recognized.

But it also has an added benefit for you. My credentials as an Applied Psycholigst, former fat kid and former coach might add even more credibility and trustworthiness.

Especially when you are not really known for your writing skills or scientific approach.

However, if you really wish to be noted as the sole author, the option is available. I’m open to discuss certain options that would reflect an appropriate compensation to remove my name from the books.

I already have an app... why do I need two books?

It’s fantastic that you already have an app. Great work! And you certainly don’t need to become an author. That’s your choice! However, having your own books can have certain benefits over an app:

  • Impact on Readers: The personal impact of a book can be profound, offering readers insights, inspiration, and motivation in a way that an app might not be able to match due to its more transactional nature.
  • Perceived Expertise: There’s a longstanding prestige associated with being an author. Publishing a book can significantly boost an influencer’s perceived authority and expertise in the fitness and health industry.
  • Achievement: Writing and publishing a book is often seen as a significant personal and professional achievement, fulfilling a common aspiration among experts and thought leaders.
  • Lasting Impact: A book is a permanent artifact of someone’s work and insights, which can continue to inspire and educate readers long after its publication, contributing to the your legacy.
  • One-time payment: Most apps have a monthly subscription plan tied to it. There are many people who aren’t a fan of this and rather have a one-time payment and be done with it.
  • Beyond Tech-Savvy Users: An app requires users to have a compatible device and some level of tech-savviness.
  • Speaking Engagements and Workshops: Authors often find more opportunities for paid speaking engagements, workshops, and seminars
  • In-Depth Exploration: Books allow for a deeper dive into topics than apps, offering space for comprehensive coverage, personal anecdotes, and nuanced discussions that can foster a stronger connection with the reader.
  • Less Distracting: Reading a book offers a distraction-free experience, in contrast to apps that compete with notifications and other apps for the user’s attention.

But you never can go wrong having both 😉

To Learn More, Get In Touch.

or contact me at

erikhans at

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